Why TV Networks Should Become Ad Agencies

NEW YORK (YouTube.com/AdAge) -- The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich's remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.

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