In a recent study, Google and M&RR (Marketing and Research Resources, Inc.) explored how consumers research and gather information throughout the travel decision-making process. We examined behavio...
In a recent study, Google and M&RR (Marketing and Research Resources, Inc.) explored how consumers research and gather information throughout the travel decision-making process. We examined behaviors in business and leisure travelers, and culled out insights across four key travel categories: Airlines, Hotels, Car Rental, Cruise.
On Friday, October 10, 2008, Google hosted a webinar that covered this study's findings and answered questions such as: • Does the research process change by trip and traveler type? • Does online video play a role in the travel-purchase process? • Do information sources and purchase influencers vary by travel category?
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Very interesting stuff. The audible was slightly garbled at times, but not impossible to hear. Thought the analysis was pretty good and offerred good insight.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Some text on some slides is impossible to read Much too small for this resolution. I'd rather see the slide set as a PDF and notes.
The topic is really interesting, though.