Panasonics solution for getting IPTV to the ordinary TV-owner. No computer or extra boxes needed. A network cable and a broadband connection is all you need to access YouTube, Sports highlights , Stock information and your own only picture gallery. That - and a Panasonic VIERACast TV. No subscription is needed and no extra costs apply.
Seems to be an interesting solution, mainly because they don't make it hard for the user by asking them to pay even a nominal fee or subscribing to a special service. If you own the TV and got a broadband access, you can just start using it.
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