Iodex 'Little People'

To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.

Category:

Entertainment

Tags:

• iodex
• balm
• backache
• bend
• lower shelf
• glaxosmithkline
• phoenix ogilvy mather
• ache
• pain
• little people
• dwarf
• supermarket
• consumer
• relief
• advertising
• on-ground promotion
• promo
• activation
• launch
• field marketing
• ambient
• marketing
• direct marketing
• innovation
• public relations
• new media
• publicity
• low budget
• goafest
• award winner
• idea
• cute
• funny
• humour
• humor
• sri lanka
• adfest
• lotus
• gold
• bronze

[PhoenixOgilvy]

This just won Phoenix Ogilvy a Direct Marketing gold at Adfest - Sri Lanka's first international gold! Sweet!!

[PhoenixOgilvy]

Phoenix Ogilvy Sri Lanka won a bronze Creative Abbey Award in the ambient category at Goa Fest 2010 in India for this.

[Kjellfnog]

watch my little people video HEHE :D

[RollerGuideX]

great job guys!!! well done indeed!!! :)