Volkswagen Virtual Golf Cabriolet app "Augmented Reality" on your smartphone
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Uploaded by pseudosupersimple on Jul 22, 2011
DOWNLOAD and PRINT at the following address to live the experience :
http://nouvellegolfcabriolet.fr/site/VW_Marqueur_RA_GolfCabriolet.pdf
Download the app on iPhone & iPad
http://itunes.apple.com/fr/app/volkswagen-%C2%ADvirtual-%C2%ADgolf-%C2%ADcabr...
Download the app on Android
https://market.android.com/details?id=com.volkswagen.golfcabrioletRA&feature
Advertising agency : Agence .V. (www.agence-v.com)
Creative director : Christian Vince
Copywriter : Charlotte Bocher
Art director : Nicolas Martinie
App and 3D studio : C4M/Total Immersion
Film director : Igal Kohen
- 44 likes, 3 dislikes
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Uploader Comments (pseudosupersimple)
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All Comments (5)
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"Application is not available in your country" wtf?
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I am sorry, this still does GIVE the consumer anything. They get to spin something. Nobody buys a car based on a 3D model. If at least there would be something allowing me to directly schedule a meeting with my closest VW outlet in rgds to the design, specs I chose, I would buy into this app.
It seems to me that this application was made for the agency to win awards. I stand my ground, the money should have been invested otherwise by VW. Speaking of VW, search for the vwdarkside.
vevmedia 7 months ago
@vevmedia Indeed that gives the consumers only a funny app to see the new Volkswagen model on their smartphone and wait the real one to be available in showrooms... of course you won't buy a car without having seen it for real, but it's a good way to think about it ! And if you download the app on Android Market or Appstore, it will warm you when you could discover the car for real at the nearest showroom.
pseudosupersimple 7 months ago
And how is this is useful to the consumer exactly?
vevmedia 7 months ago
@vevmedia In France, the New Golf Cabriolet is not available yet in showrooms. It is a good way to show it in showrooms on its podium... even if it's not really here yet ! You can also share it and show it wherever you are with your smartphone thanks to postcards, magazine ads, or through the internet site where you can also print a .pdf to live the experience and discover the New Golf Cabriolet from your home :
pseudosupersimple 7 months ago