Marist IMC - T. Troland

Integrated marketing communication is about adapting the message to the technology, and has been going on for a long time. "The right tool for the right audience," says Tom Troland, media brand advisor and independent consultant, "is a basic principle first noted by Marshall McLuhan." While noting that McLuhan's observations were based on adapting print communications to the media of television and radio—which were new channels of communication for an earlier time, Troland considers how today's technology influences the kind of messages we send, and the importance of integrated marketing communication to keep brand and mission messages on target. According to Troland, the Master's Program in Integrated Marketing Communication at Marist will provide an education that has immediate application as well as long-term sustainability, and the challenge to brand and message consistency will always require new thinking to adapt to new environments. "With the current explosion in messaging through social media outlets, and the prospect for new innovations in mobile platforms and elsewhere, an integrated marketing communication degree is a great foundation for long-term success," he notes. Tom Troland is a Media Brand Advisor and Independent Consultant currently working on national projects with former CEOs of Time Inc., Kraft Foods, and other major national chains.

Category:

Education

Tags:

• Troland
• IMC
• cutout2