Basil Puglisi (dbmei) Interview with Stephanie L Schierholz (NASA)

Stephanie L. Schierholz is NASA's social media manager and an agency spokesperson. She has 10 years' experience leading strategic communications, media relations, and public outreach efforts. She provides strategic communications guidance to NASA's senior management and is an advocate for incorporating emerging communications technologies into the agency's public outreach activities.

Ms. Schierholz also is a public affairs specialist and spokesperson for the agency's Human Exploration Operations Mission Directorate that leads and implements NASA's human spaceflight missions on the space shuttle and International Space Station. She plans, conducts and executes agency news conferences, television events and webcasts to announce billion-dollar contracts, significant scientific discoveries, and the development, testing and launch of spacecraft.

She leads NASA's social media activities, including the agency's flagship Twitter account, @NASA, and Facebook page and oversees more than 250 other agency social media accounts (see http://www.nasa.gov/connect). She has been instrumental in creating and leading NASA Tweetup events to bring NASA's Twitter followers to in-person gatherings at agency locations. She initiated and led the development of a NASA Stylebook and was a contributing editor to "NASA: 50 Years of Exploration and Discovery." Before coming to NASA, Ms. Schierholz was the director of communications for the Space Foundation. When not dreaming of spaceflight, she is president-elect for Women in Aerospace, an inaugural member of the British Council's Transatlantic Network 2020, and a member of the Public Relations Society of America.

Ms. Schierholz earned her MBA at the McDonough School at Georgetown University and holds bachelor's degrees in Business Administration and English.

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• Interview
• dbmei
• NASA
• stephanie schierholz
• basil puglisi
• professional

[SuperMandyf]

What do you consider your greatest challenge managing social media for NASA - the sheer volume of accounts that need to be managed or keeping information flowing on a timely basis?