Full-length video available at www.crmlearning.com. This is a trailer only. In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of "consistent messaging". He shows that when people within a group or organization share the same understanding of "what we do", "our culture" and "our direction" -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk.
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