John Callahan (MySpace / Fox Interactive Media) & Andreas Weigend speak on HyperTargeting Ads

http://www.weigend.com - John Callahan (of MySpace / Fox Interactive Media) and Andreas Weigend sit down and have a fascinating discussion covering HyperTargeting Ads and much more!

HyperTargeting by MySpace is a new advertising solution that enables online marketers to tap into self-expressed user information to target campaigns like never before.

MySpace is a social networking website. Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media, which is owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006. According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors. MySpace employs 1,000 employees, after laying off 30% of its workforce in June 2009; the company does not disclose revenues or profits separately from News Corporation. The 100 millionth account was created on August 9, 2006, in the Netherlands.

For previous course notes and information, please see:
• http://weigend.com/teaching/
• http://stanford2008.wikispaces.com/
• http://ischool2008.wikispaces.com/

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems. He is an advisor to many technology companies including MySpace and Nokia, and is a limited partner in The Founders Fund.

Video Filmed & Produced by Shaun Tai for SHAUN TAI Films / TECH AFFAIR (www.techaffair.com) - ©2009 - shaun@shauntaifilms.com, (925) 297-9370.

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Science & Technology

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