Royal Copenhagen Hand painted Outdoor

Founded in 1775, Royal Copenhagen is one of the world's oldest companies, renowned for its exclusive and expensive quality porcelain products made and painted entirely by hand.
The outdoor respected and honoured the craftmanship that is put into every piece of work coming from Royal Copenhagen.
Since every Royal Copenhagen product is hand made, so should their outdoors be. The entire outdoor was handpainted, making it as unique as other products coming from Royal Copenhagen.

Category:

Film & Animation

Tags:

• Royal
• Copenhagen
• hand
• painted
• outdoor
• unique
• advertising
• Uncle
• Grey

[JonUncle]

@ph3n0min4l

Thanks. Well yes they did bigger. The does not make their idea better. And the idea of painting on a banner has been done a couple of times. But all of Royal Copenhagens porcelain is handpainted. That is what makes this idea so great. its a true extension of the brands work ethic :)

[ph3n0min4l]

sorry, it's a cute idea. But Audi did better and bigger in Berlin... on 1 square km ...

Type in "audi berlin graffiti" in the search field and you will see.

Thumbs up.

[grapplica]

Nice idea.

One small remark:

the event took one day, and "during the event sales rose with a total of 300%", so sales rose -just - that day, in pct :) and that's it?

Just show the idea and skip the results. The results don't benefit the strength of the idea.

[Humanicus]

Ok, decent idea. But please stop referring to the out of home advertisement as "the outdoor." It sounds like this is a case study for a door that takes you out of a building.