THIS IS WHY...IT STARTS TODAY

Not long ago, we sponsored some research. And the results were eye-opening. Because nearly 100 percent of Americans recognized the YMCA name, but very few understood what we stood for. Some viewed this as a challenge. We saw it as an opportunity - an opportunity to do a better job of communicating our impact, not just what we do. That's what our brand revitalization is all about. And it starts today.

Category:

Nonprofits & Activism

Tags:

• the Y
• YMCA
• youth development
• healthy living
• social responsibility