Reputation Rules Book Trailer

Kellogg School of Management professor Daniel Diermeier talks about his new book, Reputation Rules, which shows executives how to use reputation as a vital part of corporate strategy. Based on more than a decade of primary research and consulting experience, Reputation Rules describes how to integrate an organization's reputation into company strategy. Diermeier uses real-life business scenarios to illustrate the need for reputation management tools and explain how they can be used to solve the underlying dilemma, whether in biotechnology, energy, financial services, manufacturing, healthcare, media management, or any other industry. For more information, excerpts, and reputation games: www.reputationrules.com

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