Master sourcer Geoff Webb's session on sourcing tips & tricks evoked oohs and aahs from listeners. Both Webb and Steve Levy admitted that approaches are always changing, as search engine paradigms shift. Bill Boorman also describes how he has used social game Empire Avenue as a communication medium for getting messages opened by hard-to-reach (but connected) individuals. How long this will last, Boorman admitted, was unknowable, given the fleeting levels of engagement on social platforms.
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