136Words: What It Is

"Sixty seconds to define your brand."

You've heard of mission statements, elevator pitches, and other variations of the same thing. What it all boils down to is telling people who you are, what you do, and why any body should care. The notion is you delivery your core marketing message in the time it takes to get where you're going on an elevator. Today these short marketing messages are more likely delivered on websites rather than elevators.

Unfortunately most of these so-called elevator pitches are nothing more than mind-numbing platitudes that convey none of what people are really looking for. We all know how impatient Web-visitors are. People have hair-trigger click-fingers, bouncing from page to page without ever absorbing or understanding any of the content. Your site becomes instantly forgettable.

Let's face it. There are lots of people selling similar or competitive products or services. So why would anybody respond to your message if you're saying the same thing, the same way, about the same stuff as your competition? People do business with people, people they trust, people they like. And if websites have one major drawback, it's that they are impersonal and for the most part, devoid of human contact.

In short websites lack personality and character, the signature appeal that makes you stand out from the crowd, makes you different and appealing. And that is what you can achieve with the right 136Words© of video and/or audio. One minute of expertly crafted dialog delivered by an experienced professional Web-video host or voice-over announcer. All you need is sixty seconds to say everything that needs to be said, out loud, by a real human being.

So if you want to:

• Reinvigorate your website business
• Build a brand image
• Establish a signature corporate personality
• Create name recognition
• Engage your Web-audience
• Embed your identity in people's minds
• Trigger instant memory recall
• Be more than just another interchangeable supplier

Then turn commercial annoyance into memorable, meaningful, business conversation, with your own custom created 136Words©. Sixty seconds of signature video and/or audio. One minute to tell your brand story so people will remember it.

Contact MRPwebmedia at 905.764.1246 or email info@mrpwebmedia.com to find out how you can implement 136Words© on your website.

Category:

Howto & Style

Tags:

• MRPwebmedia
• 136words
• Audio
• Video
• Web Marketing