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Australian Fashion

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Uploaded by on Jun 3, 2008

What is Midnight Fashion..
A new concept revealing Melbourne's top, young and prominent designers to an exclusive guest list, bringing the best of the fashion and beauty industries together under one roof, set against a backdrop of Melbourne's distinct boutique culture and style, with a catchphrase of elegance and indulgence..
First impressions count. Midnight Fashion is aiming to impress, so should you.

First impressions count and Midnight Fashion aims to impress!

Product:
-Fashion, provides a platform for both established and upcoming designers to showcase their collections
-Advertising, allows a means for labels to build a larger public profile and network with retailers and agencies
-Event, a new concept creating a unique type of event for Melbourne which allows people to experience catwalk fashion outside of Australian fashion week, combining fashion, funky tunes and beautiful people
-Midnight Fashion, "rather than just another night out" MF aims to work beyond the event itself to highlight Australian fashion

Target:
-Midnight Fashion as an event will attract people from the industry, encompassing boutique stores to design schools, and those who simply have a love of fashion.
-Midnight Fashion as an organization will attract Australian labels interested in advertising their own product, retailers interested in sourcing upcoming designers, and models, hair and makeup artists who can benefit from the experience of being involved in Midnight Fashion.

Goals:
Midnight Fashion's identity as an event is to create a new scene offering a medium for Melbourne fashion to come together under one roof and be able to network. MF aims to hold regular events which will entertain and excite Melbourne, leaving the crowd wanting more.
Midnight Fashion's identity as an organization is to eventually branch out to other avenues and outlets which are currently in the planning stages, further consolidating Midnight Fashion as "more than another night out", but rather a concept with puts fashion first.

Category:

Travel & Events

Tags:

License:

Standard YouTube License

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Uploader Comments (Midnightfashion)

  • good stuff cam! well done mate. loved the mention of your dad and his influence :)

    roh

  • Cheers! thank you

  • Awesome Mate, very inspiring! All the best with your current and future ventures!!

  • Cheers! thank you!

  • shit cammy, very suave!! good stuff!!!

    xoxo

  • Cheers!

Top Comments

  • WOO HOO

Video Responses

This video is a response to MF2
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All Comments (21)

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  • Absolutely gorgeous! I can't wait to see more of Midnight Fashion

  • Hell yess! ;)

  • hahah thank you so much!

  • haha who is this! are you from teamo extreemo? lol

  • I'm very proud of you Cam what you have done how far you have come!!! Thats amazing!

  • I mean that I am an aspiring young film maker who once followed around a Mr. Cam Hill for an entire week for film purposes...

  • Oh yeah!

  • Good stuff! yeah!

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