The Plymouth brand was discontinued a while back, n I think I know why- because the name "Plymouth," and their models of car subsequently, are patently uncool. To sell a lot of cars, you have to appeal to both b-boys/ cool-asses and such AND squares. You can't go too far in either direction, limit your market... can you imagine a brotha goin up to his peeps like, "Yo, god, I got a PLYMOUTH, it's tight." Of course you CAN'T, and that was Plymouth's problem right there- TOO PILGRIM; too ethnic.
The Plymouth brand was discontinued a while back, n I think I know why- because the name "Plymouth," and their models of car subsequently, are patently uncool. To sell a lot of cars, you have to appeal to both b-boys/ cool-asses and such AND squares. You can't go too far in either direction, limit your market... can you imagine a brotha goin up to his peeps like, "Yo, god, I got a PLYMOUTH, it's tight." Of course you CAN'T, and that was Plymouth's problem right there- TOO PILGRIM; too ethnic.
cheechcaballero 5 years ago