New Audi A6 Avant advertisement

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Uploaded by on Sep 27, 2011

The Audi bird is a perfect metaphor for the new Audi A6 Avant's ultra-lightweight construction, offering drivers a more agile and efficient performance. Flying nimbly through a surreal landscape populated with trees, flowers and fauna made from petrol pumps, road signs and traffic cones, the metal-framed bird boasts design elements that echo the A6 Avant -- right down to its breast, which replicates the distinctive Audi grille. The hummingbird mischievously glides through its world to the strains of Johann Strauss's Open Road, Open Sky sung by legendary American baritone and automobile lover John Charles Thomas. The animated film is directed by Oscar-nominated Daniel Barber.

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Top Comments

  • i LOVE this!! watched it loads. class ad. the big bumble bees are great! :)

  • Absolutely superb ad. !!!!!!!!!!!!!

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All Comments (96)

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  • Best car commercial ever. I hated that they shortened this for TV. Favourite.

  • Link didn't work! Really is worth a search though Audi Avant A6 Advert - Hummingbird - Alternative Sound Solution by BlueRedDragon. That's not me!!!!

  • Infinitely better soundtrack from a Bath University student here: youtube.com/watch?v=Cu3_QJRPtx­Y - Audi take note!!!

  • I also wonder if this American singer, popular during WWII and beyond, wouldn't have much preferred his recording be used for an American car company's ad rather than a German one.

  • Like for the good of it

  • ...

  • GM should have been able to think of this kind of commercial first with all that free money.

  • shit car

  • This commercial is outstanding in wonderfully imaginative artwork & the addition of Nelson Eddy was truly inspired. I have listened & watched the commercial each time it has aired, instead of instantly muting it to save my ears from the damaging decibels of the usual music choices of other advertisers & even joined Google to post this comment, THANKX

  • comparing yourself with a hummingbird is rather unfortunate cause that little fellow has a extremely high energy consumption ( fuel in your case). pretty garphics though

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