Brighter Mornings for Brighter Days: Arctic Sun

The Tropicana brand is taking a uniquely Canadian approach in the trend of expedition marketing through its new Brighter Mornings for Brighter Days campaign launching on March 1st. And it couldnt come at a better time, when Canadian pride is at an all-time high. Beginning next week, Tropicana will invite Canadians on a journey to one of the countrys northernmost towns during the coldest and darkest days of the winter. It was here that the number one juice brand delivered the sun both literally and figuratively this past January. Tropicanas brighter mornings story from Inuvik marks the first expression of an entirely new and uncharted emotional campaign territory for Canadas market leader in juices.

Category:

Entertainment

Tags:

• Juice
• Canada
• Inuvik
• Tropicana
• Orange

[vpavarini]

One of the best actions I've ever seen in my life! Congratulations to the creative team and client that allowed the idea was launched!

[cmckee0120]

@Audiobrasil I love when small minded people can't see the better things in life. Maybe your one of the reasons there is so much negativity and f'ing idiots in this world! Honestly freedom of speech is meant for intelligent people. Not losers like yourself!

[petermartindk]

What a beautiful way to give people their vitamins C and D

[Viper28]

I agree. One of the best actions i've seen in my life too. Very emotional. Congratulations!!!

[MsKevdogg]

good commercial glad to see money being spent wisely mabey more will fallow

[Marthinjo09]

@Skandar0007 lol dude!

[Skandar0007]

That's why I'm living in the desert ....

[dynastyballer13]

it's kinda funny that you wouldn't put connectors in those words "White man bringum sunwater; cure us all" , you probably just heard natives talk like that on movies

[nakedpop]

@Level9Lime true, but every 15 year old is enligtend beyond belief, so you cant really guide them otherwise.

[matt1234536]

we have here a 30 year old internet warrior, who thinks that by stating his opinion that maybe he would be standing up for level9lime and his similar thoughts. but these two naive men forgot that this ad is only tropicana`s new way of selling there new slogan. though they think it protrays inherent superiority over their culture, they dont realize that for the town itself it was a heart warming experience. and i for one who lives there would know that. so yeah it would be in my favs. dumb fuck!

[brucellll]

funny that matt1234536's favorite video is this. is tropicana hiring half-stunned idiots to thumbs-down and call "retarded" the part of the public response that finds this advertisement not awe-inspiring or lovely, but a base, ethnocentric and just-exactly-what-Level9Lime-s­aid-it-was, which paints the represented culture in a both romanticized and exploitative light?

[travishealy]

someone needs to get laid.