Marist IMC

In today's world of PDAs, iPads, blogs, social media, targeted advertising, and special interest groups, how do companies deliver a consistent message that reflects their brand, values, products, and mission?

Integrated marketing communication (IMC) is the cutting-edge approach industry professionals now use to engage important stakeholders. Today's business success depends on effectively harnessing traditional and rich-media avenues to develop, distribute, and analyze consistent messages to keep their brand at the forefront. The Marist College Master of Arts in Integrated Marketing Communication was developed with the help and direction of leaders in the communication industry to offer a rigorous curriculum that provides students the critical knowledge and expertise necessary to succeed in this increasingly interactive, multichannel, and competitive global marketplace.

At Marist, you'll learn to produce communications for the important stakeholders, through the right channel, at the right time. Our unique multimedia curriculum will prepare you to be an expert in this growing and innovative field. Delivered in an online format that can be completed within one year, all classes include hands-on learning through case study analyses, real-life marketing exercises, and current communication assignments from companies. The Marist faculty includes industry leaders with significant experience marketing national brands and teaching at major institutions.

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Education

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