PyongSu Pharma J.V. Co., Pyongyang, and what it stands for.

PyongSu Pharma is the first western and North Korean joint venture (JV) company in the medical field. In 2008 it was recognized by the government as one of North Korea's very best JV out of approx. 200 JVs. It was then also regarded as the so-called Model Company for the North Korean pharmaceutical industry and it shared its know-how with pharmaceutical factories to help raise their quality and safety standards and thereby save additional lives.

This video was PyongSu's introduction to donor organisations and individuals that had been purchasing pharmaceuticals abroad and shipped to North Korea instead of sourcing them domestically as they did not trust the quality and safety of drugs made by the local pharmaceutical industry.

PyongSu's promotional presentation explained to them why they can and should place their orders with PyongSu rather than with pharmaceutical companies abroad.

As PyongSu had no budget to mandate a professional advertising company with the task its managing director Felix Abt made the concept, the script and produced it in-house towards the end of 2005, with the help of volunteering North Korean IT and designing students and their Canadian trainer Ian Lee as well as teacher Michael P. Spavor, then giving language courses in Pyongyang, who was the "voice" in this clip. Thus, this unique commercial was made in its entirety in Pyongyang - and by people who are not advertising professionals. Check it out and add your comment!

(And, yes, hitherto highly skeptical foreign organisations did become regular customers of PyongSu...)

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- Klaus-Martin Meyer (interview-blog.de) interviewing Felix Abt ("an amazing business pioneer in North Korea") on how PyongSu was turned into a success story, despite highly adverse circumstances, and on other North Korea related business: http://www.interview-blog.de/unternehmerinnen-und-geschaftsideen/an-amazing-b...

- And here Felix Abt's interview with the China Economic Review, the premier English-language China business magazine, on PyongSu's turnaround (and other North Korea-related matters): http://www.nkeconwatch.com/category/organizaitons/european-business-association/

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PyongSu on Wikipedia:
http://en.wikipedia.org/wiki/Pyongsu_Joint_Venture_Company
PyongSu's website:
http://www.pyongyangology.com/mirrors/www.pyongsu.com/aboutus.html

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[BusinessNK]

To subjectofthecrown

You may get in touch with PyongSu thru its website (see Contact under About us)

[truthtellerization]

PyongSu, a foreign invested JV company in North Korea with obviously very limited resources survived thanks to a creative and skillful management as this video demonstrates. It's not surprising that it became one of North Korea's model JV companies.

[subjectofthecrown]

Fascinating... Will PyongSu drugs ever be available in the United States? I would try some aspirin or other minor drug for the novelty, and to support investment. In fact I would very much be interested in obtaining some PyongSu pharmaceuticals. How can I go about doing so?

[MrBusinessguy]

The video is great and made me curious about this North Korean pharma Joint Venture and this is what I found out:

PyongSu reached state-of-the-art standard (as applied by world class pharmaceutical companies), won tenders against foreign competitors, is running its own pharmacies and is profitable. A guy from Pyongyang told me that it made a profit last year and paid taxes to the state.

Lesson learnt: Opportunities taken by smart people can become a success story - even in North Korea!!!

[FarewellFire]

Highly convincing video. How do I invest my millions of millions?