O'Rourke Interview With Chris Brogan - Hotel Websites Need to be More Dynamic

http://bit.ly/4rvcQP "Don't make me hate!" was Chris Brogan's first response to Tom's question about his view on the current hotel website design. In this interview Tom O'Rourke founder/CEO of O'Rourke Hospitality Marketing interviews social media guru Chris Brogan on hotel website design. This video was taken at the Inbound Marketing Summit '09 in Boston, MA.

Chris supports our opinion that hotel website design needs to revolutionize and he states that the websites are utterly backwards of what the guests really want. Chris elaborates:

It's basically these beautiful majestic pictures. No matter how horrible your hotel is, it's the best possible picture of your venue. It's great to have pictures, its nice to see the layout of the rooms, but take it backwards from the buyer's experience, because ultimately I'm the buyer.

I have a really strange set of questions when I'm traveling as a dad, or when I'm traveling as a business guy. As a dad I want to know; What's the biggest room? Can I get a suite? Can I have door-to-door? Basics.

If I'm a business traveler I want to know what the desk is like. What chair do I have? Are there 5 plugs for my stuff? Do you give me free Wi-Fi or should I worry about bringing my card? How late is your business center open?

So what I'm saying when I say all this is that site design now needs to be a bit more dynamic, and it needs to route me through because right now there's these crazy navigation trees that cascade like rain and have 500 possible ways to go somewhere.

This is not how we buy anything. We don't buy groceries that way, we don't buy anything like this, but for some reason hotels think if I offer you 147 things to click on, you might click one.

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Tags:

• Chris Brogan
• Tom O'Rourke
• O'Rourke Hospitality Marketing
• Hotel Website Design
• Social Media for Hotels
• Twitter for Hotels
• Hotel Internet Marketing