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Matt Cutts Explains Caffeine Update

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Uploaded on Aug 18, 2009

Google recently announced that it has been working on a project called Caffeine. Caffeine will essentially re-write the architecture for Googles Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the Big Daddy Update back in 2006, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.

Matt says, If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.

This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.

If you would like to try Caffeine, you can check it out at: http://www2.sandbox.google.com.

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