The making of a Sedelmaier TV commercial pt2

One of the most important decisions we made was to choose the legendary Joe Sedelmaier to direct the spots. He was famous for not using real actors, but rather, ordinary people who had never acted before. He liked how normal they were, how nervous they got in front of the camera. Joe also directed the famous "Where's the beef?" commercials for Wendy's. Watch how he casts the commercial, very unorthodox. A footnote: Fiberglas Pink Home Insulation commanded 70% of the insulation market as a result of this creative campaign.

Category:

Film & Animation

Tags:

• commercial
• Fiberglas
• Pink
• Home
• Insulation
• Terry
• O'Reilly
• Joe
• Sedelmaier
• TV
• spot
• making
• of

[creemore798334]

Thanks. Hope you saw parts one and two.

[frogsoda]

Really interesting piece. Thanks for posting. Should have more views.