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Cisco: Innovation and the I-Prize

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Uploaded by on Oct 31, 2008

Cisco -- Innovation and the I-Prize
David Hsieh, Senior Director, Corporate Marketing, Cisco Systems

The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City.

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

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