The 4Ps of Social Marketing: Are They Still Relevant?

At the World Social Marketing Conference, attendees debated whether there's still value in the 4Ps of Social Marketing (Product, Price, Place, and Promotion). Following a very dynamic debate at WSMC on the matter, speaker Clive Blair-Stevens, Director, Strategic Social Marketing (UK), who argued to abandon the 4Ps, and Nancy Lee, President, Social Marketing Services, Inc. and University of South Florida/University of Washington, who argued to keep with them, shared their side with Ogilvy.

Category:

People & Blogs

Tags:

• Social Marketing
• Nancy Lee
• Clive Blair-Stevens
• 4Ps of Social Marketing