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Dayo Ogunyemi, CEO, Cinemart on the launch of a new mass market cinema chain

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Uploaded by on Jul 10, 2011

Dayo Ogunyemi, CEO, Cinemart on: the concept for its low-ticket price cinema; why it chose to launch in Kenya rather than Nigeria, the impact it will have on wholesale distribution; and its first local film, the award winning Congolese thriller, Viva Riva

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