Typographic Hierarchy Part 1

If you wish to see this as one continuous video (parts 1 and 2 together) there is a complete version at Vimeo: http://vimeo.com/13418563

Welcome to this tutorial on typographic hierarchy. We will be looking at word shape, copy analysis, syntax and semantics. Typographic hierarchy is about analysing text-based information and creating levels of importance based on the meaning of the words. The designer can determine the order in which the reader sees the information through basic typographic techniques such as changing the size, weight or position of the type. This activity is fundamental to typographic communication irrespective of choice of typeface. Part 2 is here: http://www.youtube.com/watch?v=5-eT0dXUZuI

Category:

Education

Tags:

• Typography
• Type
• Graphic Design
• Visual Communication
• Helvetica
• Tony Pritchard
• Ruder
• Hofmann
• Schmid
• Müller-Brockmann

[TonyPritchard100]

@cbader92 Thanks Christoffer. I hope all is well in Denmark. I'm sure you are coping with snow better than us in London! I hope to be doing some more instructional videos in the future on other aspects of basic design.

[cbader92]

Excellent presentation!