TEDxPennQuarter - David Armano - Reinventing Social Media

REINVENTING Social Media

About David

As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also leads the strategic effort behind the Edelman Digital site and has been working in the digital medium since 1997.

David is considered to be a highly influential voice on the subject of social media for business and has over 50,000 combined subscribers to his blog (Logic + Emotion) and Twitter stream. Logic + Emotion has consistently ranked in the top 20 marketing blogs according to the Ad Age Power 150. Prior to Edelman, David was a part of the founding team of Dachis Group where he helped communicate the vision for social business design while doing groundbreaking strategic work for clients including Intuit.

Prior to Dachis Group, David worked in the digital agency space for over 10 years with organizations such as P&G, HP, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB magazine and his leadership on HP resulted in a Webaward. David was also a key member of the joint Omnicom "swat team" consisting of TBWA, Critical Mass, and 180 working collaboratively to pitch and win global digital responsibilities for adidas.

As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also leads the strategic effort behind the Edelman Digital site and and has been working in the digital medium since 1997.

He also writes regular industry perspectives for the Harvard Business Review, and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world. David studied visual communications/computer graphics and graduated cum laude from Pratt Institute, where he was mentored under some of the brightest minds in the industry.


About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

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[erryfleming11k]

This video went viral on Suriname

[vernlloyd11]

This video went viral on Sarajevo

[TheAguilarTube]

Dead on! Great job.

[IMProductsReviewed1]

Hey #UN#,

This was a pretty cool vid.

[NicholasK71]

@kingandottawa Totally agree with your comments and I believe this video is an excellent 101 class on Social Media. I have been advising clients for sometime that they need to view SM as another GTM channel which provides them with an excellent opportunity to 1st listen to their customers and then enter into a conversation.

David is a really thought leader on this topic and is one of the few commentators that I believe understands the broader importance of integrating SM into the enterprise.

[kingandottawa]

Love the point made at about the 12:15 mark that social media should be integrated into many facets of an organization. I also liked learning about Best Buy. Kinda funny though since I had earlier found and enjoyed video by Barry Judge of Best Buy.

[curtmaly]

Hey, I just wanted to comment on your video....I really like it and I have shared it with some of my firends on some of my social networking sites! NICE!!!!