The word meme originated with Dawkins' 1976 book The Selfish Gene. To emphasize commonality with genes, Dawkins coined the term "meme" by shortening "mimeme", which derives from the Greek word mimema ("something imitated")
Dawkins states that he did not know of the "mneme",[citation needed] and said that he wanted "a monosyllable that sounds a bit like 'gene'".[1] Dawkins wrote that evolution depended not on the particular chemical basis of genetics, but only on the existence of a self-replicating unit of transmission -- in the case of biological evolution, the gene. For Dawkins, the meme exemplified another self-replicating unit with potential significance in explaining human behavior and cultural evolution.
http://en.wikipedia.org/wiki/Meme
Season 4 Episode 20
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