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Deep Focus CEO Ian Schafer on Creating 'Mad Men Yourself' (Media Beat 1 of 3)

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Uploaded on Mar 18, 2011

In this week's Media Beat interview, mediabistro.com's Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign that required a lot of work and strategic research. "It is one of those bright, shiny objects that attracts clients to us, and typically they say, 'I want one of those.' We have to educate them on the fact that we didn't just come up with that idea out of thin air."

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