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Dan Ariely: Our buggy moral code

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Published on Apr 26, 2012

http://www.ted.com Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate

If you have questions or comments about this or other TED videos, please go to http://support.ted.com

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Top Comments

  • comely91

    One of the best TED talks I've ever heard.

    · 16

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  • wushish

    I think the real reason behind the nurses decision is that it simply took less of their time. It sounds harsh but it's their job to get things like this and when you have multiple patients you try and get things done as quickly as possible.

    · 12

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  • Ambuj Arind

    they really think that quick is better.. they think it's for the good of the patients.. i had the same experience.. quick and intense is better than slow and prolonged according to them.. even doctors, when they have all day do the same thing, do the same.. it's very easy to think that way.. i saw a survey of common people, not doctors or nurses, showed a 50-50 split about this question..

    ·

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    in reply to wushish (Show the comment)
  • Alan McCrindle

    Dan's final comments" - Just think how much better my life would have been if the nurses listened to my intuitions"? - well maybe if the nurses did what Dan intuited he would never had ended up persuing this path of behavioral economics

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  • Johnathon Candelario

    Dan is truly brilliant. As he draws from his experiences I can understand the notion of what people may model as correct may be completely and utterly incorrect empirically speaking. His pursuit of knowledge and great sense of humor makes him one of the best TED speakers of all time.

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  • zoeelizabethc

    It's not though if you are having to rip off 20x bandaids, that is 20x intense pain vs. 200x minor pain. And in his experiments he showed that prolonged minor pain is less distressing than relatively shorter intense pain.

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    in reply to DonEdwardVoiceovers (Show the comment)
  • xabcx

    True.

    But I also think there's the pain of the nurses to consider as well. I don't think any nurse enjoys inflicting pain upon a patient, and I think the action of having to cause an extended amount of pain hurts a persons psyche far more than a momentary lunge.

    Just my 2c.

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    in reply to wushish (Show the comment)
  • DonEdwardVoiceovers

    At the beginning, there's something wrong about his example.

    Ripping a bandaid off is the least painful method.

    Slowly taking it off is more painful.

    But, still going to watch the rest of what he has to say.

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  • BobbynEdward

    Oh brother! 14:17

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  • BobbynEdward

    And the ones who could cheat a lot? The "Donald Trumps".

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  • Gnar Shredder

    you should test that

    · 2

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    in reply to sandspar (Show the comment)
  • komododr

    Stealing money!? Wow that's what my kid did on 1 of his games.

    ·

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