Greg Jarboe, SEO-PR, interviews Josh James, co-founder and CEO of Omniture about his keynote address at SES Chicago 2008. Josh stresses how search marketers must think of themselves as the quarterback, to help drive their search business. Josh highlights a 2008 case study where the company, Rugs Direct, found that the generic branding words they were buying actually helped them boost their revenue by more than 200%. Josh also discusses a NorthWest Airlines case study where the company generated more than 16 million dollars using a landing page optimization tool. Omniture manages and optimizes close to one trillion transactions per quarter for their customers.
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