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Global brands, branding, mergers and demergers: future trends. Futurist conference keynote speaker

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Uploaded by on Mar 1, 2008

http://www.globalchange.com Globalisation, mega-mergers and acquisitions. Impact on brands, branding and customer recognition. Pressure to show how business units build synergy and shareholder value, or pressure by shareholders and analysts to break up global corporations. Future of large organisations. De-mergers, sell-offs, going private, superbrands. avoiding institutional shareholders. Mega brands and local culture. Conference keynote speaker and Futurist Dr Patrick Dixon.

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