Spirit Airlines' CEO on the carry-on bag crisis

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Uploaded by on Apr 12, 2010

Spirit Airlines President and CEO Ben Baldanza talks about the industry's carry-on bag crisis. The company's new initiative not only lowers fares even further, reduces checked bag fees and allows customers to carry-on a bag for a fee with priority boarding, but also speeds up the security and boarding process, improves customer and employee safety, and reduces delays, making a better customer experience. Everyone wins! For additional information, click here http://marketing.spiritair.com/ceo-letter.html

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