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BASF Eco-efficiency Analysis presented by Markus Heldt

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Uploaded by on Oct 14, 2009

On September 17th 2009, at the BASF Crop Protection Press Information Day, journalists had the chance to see BASF's tool to assess eco-efficiency in crop protection business. Markus Heldt, President of BASF Crop Protection, presented the results of the new packaging concept in comparison to the current system. The eco-efficiency analysis gives BASF and all the stakeholders in the food value chain a reliable framework to evaluate sustainable farming practices. And from there, only get better.
Read more: http://www.basf.com/group/corporate/en/sustainability/eco-efficiency-analysis...

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