Rob Frankel, Branding Expert about TIger Woods
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Nope. The public has a short memory, especially when it comes to foibles that plague the common man. This is the classic comeback story America loves. Check back in late 2010 and see. He'll either get the same sponsors back -- or their competitors.
robfrankel 2 years ago
Tiger will have a difficult time navigating through the extra scrutiny and heckling if he returns to golf. His personal brand is shot, unless he gets sponsorships from Enzyte, Trojan or Levitra. The best comparison to the extremity of Tiger's tarnished brand is O.J. Simpson, even though O.J. is a convict.
junkie4vids 2 years ago
Martha Stewart, Don Imus, Bill Clinton, Kobe Bryant -- you name it, they all survived and came back bigger. Tiger will, too.
robfrankel 2 years ago
does mr frankel really think tiger will be as good as he was with all the attention ? cooking on tv ... and talking on the radio takes a little more concentration ... double the endorsements ? .... you will be so wrong in one year
IQQIQQI 2 years ago