Ozwald Boateng London Fashion Week 2010

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Uploaded by on Sep 23, 2010

To celebrate 25th years in menswear the iconic Savile Row tailor Ozwald Boateng is closing London Fashion Week with a spectacular show held in Screen 1 of the Odeon Leicester Square on Wednesday 22nd September 2010.

Boateng also used the opportunity to exclusively preview the documentary film 'A Man's Story', which candidly charts his business and personal life throughout the late nineties and the noughties. Filmed over the space of 12 years, it provides a unique insight into how the most talked about tailor on Savile Row has become a global luxury menswear brand.

The groundbreaking show began featuring over 100 models wearing both A/W 2010 and S/S 2011 collections.
To further add to the cinematic feel of the evening, the event featured surround sound and a unique fragrance that was piped into the auditorium, immersing viewers in an unforgettable 4-dimensional experience.

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  • i c u sebastian suave!!!!!!!!!!!!!!!

  • who the hell is the guy at the end?

  • I like what he's done with the collars.

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