http://www.internationalpaper.com/documents/en/paper/ppfactsheetvariable.pdf - It has been estimated that 61% of respondents preferred direct marketing as the preferred method of communication by customers (infoTrends). With that in mind, a key component to the marketing mix today must be to leverage direct response initiatives to enable marketers to personalize their communications, track effectiveness and optimize programs as needed. Use these tips and your technology to track marketing Returns on Investment (ROI) while reaching customers and potential customers on a more personal level.
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