NGAGE Case Study: Hanes
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Uploaded by ngagenow on Mar 11, 2009
http://ngagenow.com/casestudies/hanes/11
Gen X, Millennial males and Hanes had lost touch. To most of these guys, underwear was just underwear, and while Hanes had a contract with Michael Jordan, todays Gen X and Millennial males thought of him as yesterdays news. Hanes needed a new, digital strategy to approach the target, converting them into customers the next time they found themselves down an underwear isle.
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