It's a tough question many real estate brokerages struggle with: To franchise or not to franchise? Clearly, it's an approach that has worked for many franchisors and franchisee over the past 40 plus years. The questions remains, however, is it right for your company? The only reason to franchise is if you believe you can achieve your goals faster, cheaper, and more effectively with the franchise than without it. If you are open to considering a franchise, there are a lot of things to consider prior to making that decision and PCMS can help.
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