Discover Colombia through its heart

Colombias official country image campaign, Colombia is Passion, announced a new 47 piece cultural art exhibition, themed Discover Colombia Through Its Heart.

The international exhibit will be showcased this September in Washington, D.C. and New York City.

The exhibit will feature seven interactive 13-foot heart sculptures, which will be displayed in Union Station and Grand Central Terminal. Each of the seven displays will spotlight a different facet of Colombia from its culture, music and talented artists to the nations beautiful landscape, cities, flora and fauna.

The exhibit also includes 40 eight-foot heart sculptures, which will appear along the streets of each city, outside public schools and parks and other high-traffic locations. Each one of the smaller hearts is artistically painted to highlight an unknown aspect of Colombia.

The point of this interactive exhibit is to educate and show the world the true Colombia, said Maria Claudia Lacouture, General Manager of Colombia is Passion. We want to change the way the world thinks of Colombia through this exhibit.

The exhibition will include musical and cultural performances and other educational programs, and a complimentary cup of Colombias renowned coffee, giving visitors and viewers an opportunity to learn more about Colombias people and culture.

The Colombia is Passion campaign was developed to promote the country abroad and encourage business investment, tourism and enhanced cultural relations with other nations. The logo of the campaign is a heart, which symbolizes the passion of the Colombian people the driving force that guides their creativity, determination, warmth and kindness.

Exhibit Details:

Washington, D.C.
September 5 15
Union Stations Main Hall
50 Massachusetts Avenue, NE

New York City
September 22 September 28
Grand Central Terminal
87 East 42nd Street

The exhibition will be free and open to the public.

Follow us on Twitter: http://twitter.com/colombiapasion

Join us at Facebook: http://www.facebook.com/pages/Colombia-es-Pasion/85631722001?ref=s

Category:

Travel & Events

Tags:

• discover colombia
• colombia
• heart
• hearts
• colombian hearts

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[jjdd19]

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[diana18vi]

esta genial ! que viva colombia!

[titanium717]

Great!!!!!! I love Colombia

[UnitedWayPSAs]

I'm here in D.C. and I have seen the hearts around town. Great idea, great concept, and particularly, a great branding effort for a country that USED to be known for negative news. Thanks!