Ten principles of finance are listed and explained in this ahort lecture.
Principle 1. The risk-return trade-off
Principle 2. The time value of money
Principle 3. Cash—Not Profits—is King
Principle 4. Incremental cash flows
Principle 5. The curse of competitive markets
Principle 6. Efficient Markets
Principle 7. The Agency Problem
Principle 8. Taxes bias business decisions
Principle 9. All risk is not equal
Principle 10. Ethical dilemmas persist
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