Get Real Fast Food Show - Experiential Marketing & Promotional Staffing

Mash Marketing, promotional staffing & implementation specialists. Mash Marketing worked with BMT Live to create this award winning experiential marketing campaign for the School Foods Trust. Post the Jamie Oliver School Foods drive, the SFT tasked BMT to deliver an engaging experiential marketing campaign that would directly educate and positively influence student food purchasing and eating habits.

Mash Marketing devised a ready, steady cook style entertainment show, utilising a 'good cook, bad cook' format that educated children on the ingredients of fast food, and the merits of eating healthy food, well prepared. Presented by an MC, the audience were included in proceedings with volunteers chosen to support each 'cook', vote on the outcome and shout their encouragement.

The experiential campaign was a great success with almost 100% of the 18,000 students that took part, positively changing their opinions on eating habits post each event.

For more information on promotional staff, experiential marketing and the Get Real Fast Food Show, please contact Mash Marketing through www.mashmarketing.co.uk

Category:

Film & Animation

Tags:

• promotional staff
• staff
• promotions
• events
• event staff
• experiential
• experiential marketing
• brand experience
• mash
• mash marketing