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Uploaded by owenmack on May 24, 2006
Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.We spoke with Douglas Atkin about his book The Culting of Brands. What can we learn from cults about creating brand communities?
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Thanks for your research on cult branding. My Youtube channel has some content about NIKE research relating to cult branding.
luddite333 3 years ago
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Thanks for your research on cult branding. My Youtube channel has some content about NIKE research relating to cult branding.
luddite333 3 years ago