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WOMMA Douglas Atkin, Culting of Brands

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Uploaded by on May 24, 2006

Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.

We spoke with Douglas Atkin about his book The Culting of Brands. What can we learn from cults about creating brand communities?

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News & Politics

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Standard YouTube License

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  • Thanks for your research on cult branding. My Youtube channel has some content about NIKE research relating to cult branding.

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