Companies first adopted sustainable practices in response to external influences, from regulators and customers—but it rapidly became apparent that these practices delivered real business benefits and competitive advantage. In boardrooms everywhere there is now the understanding that the interlinked social, environmental and economic strands of sustainability are essential elements of ongoing high performance, customer satisfaction and business success. Watch this video to find out how sustainable practices are opening up new markets, spurring the creation of new business models and sparking innovation.
Learn more at http://www.accenture.com/sustainability
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