"This video was all about process", says Thomas Von Party of the Psychorhythmic Headular odyssey he and Mike Mind created for Tiga's acid-warp of Public Enemy's paranoid hip-hop classic. "I first attempted to direct blind-folded, alone in a dark room. The point was to FEEL this video into existence." The former "Lord of the Marionette" hit unanticipated snags in dreamonizing sections of the video and so enlisted his grade 1 schoolmate and long time nemesis Mike Mind. Stressing 'organization', 'planning' and 'attention to detail', Mind cramped Von Party's free-wheeling style, resulting in several tantrums but eventually honing a talent sauvage, as they say in French, here in French Canada.
The ideas began to come together in the incubatory Brainbarn that is Sid Lee; within the creative mindzone of enigmatic genius Kristian Manchester, believed to be capable of directing global ad campaigns using only his eyes.
Employing only the most time-consuming techniques possible, the team undertook the challenge of trying everything before deciding anything. Mike created a claymation galaxy, counted out grains of sand in exact proportion to the rhythmic signature of the song, and directed fleets of Sid Lee employees to make photocopies of scans of photocopies, while Kris commissioned 30 designs for eyezaps, none of which could satisfy the mystifying figure of Von Party, whose experience as a pre-teen mushroom guru gave him the final say in matters of psychedelic authenticity.
Fly studios were then enlisted to work post-production magic on a project not as yet in production - a challenging experiment to 'fly' out of the box and escape from all the commonalities of head-based psychedelic videos. Despite lengthy debate and an estimated $5 000 00 00 worth of work, the reputable studio was forsaken for being sane - TOO sane for what Mike and Thomas had in mind.
And then the unthinkable - Mind and Von Party kidnapped every hard drive and fled in Von Party's Green Smart Cabrio to finish the video underground, in Mike's dungeon-of-the-arts, where they apparently went 62 hours without sleep, eating only sugar cubes, rebuilding the project twice after flooding from torrential rains.
Louder than a Bomb is a testament to man's will to be different, at all costs: to stand up and disagree to agree that we are not created equal and all is creative fire.
one of my favourite tunes of all time, many a good nite was had when this was played
cbrocks 2 years ago 11
too sexy to live normally after hearing it. MUST. GET. SOME.
44AWOL 2 years ago 10