Squid London Colour (Color) Changing Rainwear - Behind the Scenes

http://www.squidlondonshop.com/rainwear-colour-changing-couture/
Rainwear - first ever colour changing couture when wet

Psst! You're the first to see.

Fed up of hearing yet another rainy weather forecast? Design duo Viviane Jaeger and Emma Jayne Parkes have found a fun way to smile when it rains!

SquidLondon have launched their latest outerwear collection, taking colour changing couture to a glossy new plateau. Inspired by Jackson Pollock, the team first created their "walking piece of art " (Deutsche Bank) in the form of umbrellas that are now stocked in the prestigious MoMA, the British Museum, Saatchi and Tate.

This time round their award-winning "squidarellas" have inspired the "Opera Icons " line, which consists of two jackets and a trenchcoat, perfect on that woman exuding presence, artistic flair and style.

When dry, the garments are a chic and understated monochrome. Once the rain interacts with this smart material, a vibrant burst of colourful flowers pop up. A fashion statement to brighten even the gloomiest of London afternoons!

Haute couture embroiderer Charlotte La Roche and couture pattern cutter Vlasta Collu helped SquidLondon in the creation of the coats, which appear in three different designs and three embroideries. This way, the wearer can pick and choose to style their own unique look!

Hold your own colourful catwalk in the rain and watch heads turn as you light up the day.



The coats are made to order over SquidLondon - hello@squidlondon.com.

Category:

Howto & Style

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