Sprite Giant Soda Machine Shower Guerrilla Marketing Campaign

In Brazil, beach-goers are enjoying the sun and refreshing taste of Sprite soda. Not to mention the free shower! Yes, that's right...Sprite installed a giant shower on the beach! Before you go any further, let me first clarify that it wasn't actually Sprite soda, but a water shower. With that being said, what a brilliant campaign!

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• Category

  People & Blogs

[anataone]

we never get cool stuff like this in dumb ass america.... im moving

[Pacha Pachita]

manita arriba si vienes de cuantarazon :D

[MrSarko17]

You complaining about America have you been in Lithuania?:D

[TheIzkool]

I'd do this, but I'd immediately jump into the ocean right afterwards - because I hate being sticky.

[ruassmarkt]

I remember some sort of movie from my childhood in which some dude was taking a soda shower

[MRSWILEY1]

Wtf

[ballerina2rockerchik]

I'm with ya there. Japan even had the free coke machine that talks to you and recognizes smiles.

[Tomáš Kůta]

No cool stuff in america? you mean USA?

[Monster805Oxnard]

Monster was here.

[eCommerceGuerrilla]

Guerrilla Marketing Rule #1. Never Engage When the Enemy Out Numbers You:

When applied to product marketing, this means that instead of struggling to sell to billions of people everywhere or anywhere, attack tiny niche groups of fan-bois, Otaku (Japanese expression for “reclusive fanatic”), and Mania (Korean word for obsessive product zealots).

They are the ones who wear costumes, camp out at 2am in front of the Apple Store, and leave comments on blogs. So you can find and reach out to them.