Marketing Disease and Pushing Drugs, 1/7

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
20,607
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Dec 20, 2007

http://www.youtube.com/EncognitiveVids
http://www.encognitive.com
Doctors might not be crazy about the idea, but patients are walking into their offices asking for specific drugs. They have heard about them on TV or read about them in magazines.

Askier travels blissfully down a mountain of ragweed, his skis in perfect position as pollen scatters across a parched mountain landscape. Quick--is this an advertisement for weed killer, a new type of skiing, or an allergy drug?

Unless you've stayed away from magazines and TV this year, you probably know this is an ad for Allegra, an allergy drug manufactured by Hoechst Marion Roussel, Inc. The caption reads: "This allergy season, live with ahhhbandon. Ahhh! Allegra!"

The Allegra print campaign is one of a multitude of highly visible prescription' drug advertisements aimed directly at the public. Ever since federal regulations changed laws governing the advertising of prescription drugs in the 1980s, such advertising efforts have taken off. Manufacturers spent $137 million on direct-to-consumer drug advertising on television alone in 1996, according to IMS America and Nielsen Media Research. Advertising is also extensive in most major consumer magazines. "They're spending a ton of money" says Jack Trout, a marketing expert based in Greenwich, Connecticut, and author of The New Positioning: The Latest on the World's Number 1 Business Strategy. "They're keeping these magazines afloat."

http://findarticles.com/p/articles/mi_m4021/is_n1_v20/ai_20111743

  • likes, 1 dislikes

Link to this comment:

Share to:

Uploader Comments (prokopton)

  • I told my Dr. about my cocerns of these drugs

    and the Pharmacutical Reps. Selling practices

    He told me I was probably on a Bogus Site,LOL

    I asked him , if you Dr's are so perfect why

    do you have to carry Malpractice Ins.

    THAT SENT HIM OVER THE EDGE, Touche..

  • LOL. You're braver that I could ever be. :-)

    When my doc asked me to take drugs, I just grinned inside and said to myself, "Don't burst out laughing. Hold it, hold it...until you get outside..." :-)

  • I keep seeing the pharmaceutical trade commercial on CNN. The one where they go around America in a huge bus with a humongous pill bottle emblazoned on both sides of the bus. They make stops at troubled areas and hand out food, clothing and other necessities to people in need.

    These commercials make me want to throw up--not what is being done but who is doing it. Publicity stunt.

    If they want to help people, stop selling their dangerous pills to the public.

Top Comments

  • and for all u coservatives out there who think your gov doesnt commit conspiracy.........think again!

Video Responses

This video is a response to Prescription Drugs--Me-Too Drugs, 2/7
see all

All Comments (41)

Sign In or Sign Up now to post a comment!
  • Back in 2007 there was a guy that discovered an infrared light that can burn away cancer cells and leaves the good tissue unharmed, what ever happened to him? He was paid off by the medical industry. All the big doctors in the medical industry want a cure that requires you to take a constant drug, which makes them money. So in the future don't make ANY donations to cancer research, your money's being wasted.

  • THANKS FOR POSTING. I only take a medication when absolutely necessary. Remember these companies are half-a-trillion dollar industries. I have worked in medical offices, and you could not believe what they do to entice the doctors to buy their brands. It is your body. It is your money. Use it wisely.

  • WARNING: WARNING: PSYCHIATRISTS WILL KILL YOU. I REPEAT. - PSYCHIATRISTS WILL KILL YOU.

  • Some videos are good and some are waste of time. I will be back to watch more. When you got time, watch my videos.

  • Work and Play with Double Vision!!

  • Pharmakea means sorcery. Goes to show what's really behind the Pharmaceutical industry. They really want control over others. They are mass murderers to keep people sick and diseased intentionally to make money off of people. What they are doing is worse than drug pushers on the streets.

  • @HybridD91 Only God sees all for he is the only "ONE" who's all knowing. The Illuminati tires to play God as they want control over society. The god they serve is Lucifer and Lucifer is a defeated foe.

  • Doctors are taught from the same crooks. Real medicine doesn't have side affects. 

  • @danmarino1970 I work for the super secret society no one knows about called the Illuminati. I know and "see" "all".

  • @HybridD91 .. i do live in the woods. how'd you know?

Loading...
Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more