DWI of Cibola County PSA #1

Here is the first in a series of commercials for DWI of Cibola County (Grants, New Mexico) in cooperation with NMSU-Grants (New Mexico State University Grants Campus) and Working Boy Productions of Albuquerque, NM. Inspired by the "This is your brain" public service announcements we use "This is your car... this is your car after you drink." We also use a hip version of the famous "You Drink, You Drive, You Lose" campaign which is "You Booze, You Cruise, You Lose." This commercials will run on KASA Fox in New Mexico during the 2007-2008 school year with the majority run in April and May when most teen drunk driving accidents tend to happen (due to prom and graduation). We encourage your feedback and if you'd like to have us customize this commercial for your own DWI campaign please contact Doug Bocaz-Larson at dbocaz@nmsu.edu
From http://en.wikipedia.org/wiki/DWI
Driving under the influence of alcohol, drunk driving, drinking and driving (North American English), or drink-driving (British/Irish and Australian/New Zealand English), is the act of operating a motor vehicle (and sometimes a bicycle or similar human-powered vehicle) after having consumed alcohol (ethanol) or other drugs, to the degree that mental and motor skills are impaired. It is a crime in most countries around the world. Drunk driving has taken away many lives.
Overview
In addition to driving under the influence of alcohol and driving under the influence of other drugs, a third "DUI" offense consists of driving under the combined influence of alcohol and other drugs. The drugs causing or contributing to the impairment need not be illegal, but can consist of lawfully prescribed or over-the-counter medication. Anti-drunk-driving advertising campaigns have aimed to raise awareness of the legal situation and the dangers of driving while intoxicated. Drunk-driving is responsible for a large number of deaths, injuries, damage and accidents every year. In most international jurisdictions, anyone who is convicted of injuring or killing someone while under the influence of alcohol or drugs can be heavily fined, as in France, m, in addition to being given a lengthy prison sentence.

Category:

Nonprofits & Activism

Tags:

• DWI
• DUI
• commercial
• psa

[willtmurray]

Short and too the point, I like it. If the ambulace, the police, and that totaled car doesnt get the point out then nothing will.

[dbocaz]

Thanks... I really hope people get the message.

[yinyang743]

this was a good idea, if only more people could see it

[dbocaz]

It will be running on KASA Fox 2 soon. I hope that will help get the message out.

[kthiel01]

Good job! I felt the crash scene was very realistic.

[dbocaz]

It wasn't easy but it worked out. It does look very cool.

[shovideoZ]

@dbocaz Well done. Unfortunately, some people just don't get it - but maybe the hip hop terms and the scenery will alert more people.

[MultiEscriba]

Too short but well done. Vivid message.